If you want to establish a presence and leave your footprint in the virtual world, creating and maintaining a website is one of the most fundamental things you need to do. However, the story doesn’t end in just making a website go live, filling it with information about the products and services you offer and supplying it with substantial content; if you ask a Maryland search engine optimization company, the ultimate goal of a business website is to convert visitors into customer
Imagine having a sleek car with wheels that aren’t in good condition. It looks good, but it won’t take you anything farther. This is why you as a business owner or strategist should not neglect the importance of a web portal optimized to achieve the best conversation rates.
Wondering how to design such a website? This read is for you.
Make sure your website is easy to navigate. Apart from having an attractive website, it should also have a clean, simple layout. Make it easier for your visitors to explore the site and make important things like menubar and services/products page easy to navigate.
Optimize user clicks. If you want your website to be effective and conversion-friendly, help your potential customers get down to business with only fewer clicks. Running an online shop? Make the shopping and payment process as easy as possible. Online users tend to prefer websites that are not complicated to use.
Solidify your branding and ensure it’s clearly conveyed. Your website must represent your business online. This means that the look, the style, the copies, the images used, and the overall feel of your portal must be consistent with your business’ branding. This will also help your potential customers to easily familiarize them with your brand.
Use high-resolution images but avoid using them too much. Many Maryland search engine optimization companies agree that businesses commonly commit the mistake of putting too many images on their website. This will not only slow down the loading speed of your pages, but it will also make your portal look cluttered. Use images wisely and utilize them to demonstrate your products and services effectively.
Remove any non-optimal, unnecessary elements. Speaking of digital decluttering, you should also refrain from putting elements that are unnecessary for your customers. Assess your website — does your landing page look clean? Can other be elements like sign up forms be transferred to a separate page?
Make strong call-to-action. Compelling copies spell out the big difference between poorly designed websites and highly effective ones. State what you want your site visitors to do by creating clear, concise copies — whether it’s about availing your promos or knowing about your latest product or service. You can further aid this strategy by using subtle ways to direct them to your call-to-action, e.g. Using the color red for your call-to-action buttons.
Get feedback from your site visitors. This is one thing that Maryland search engine optimization companies strongly advise. Know what your site visitors want and check if what they say is truly helpful. Apply changes accordingly and show them that you value their opinions.
TESSA is the leader when it comes to Maryland search engine optimization. Do you need help reaching out to your target audience? Contact us today!